Endeavour Partners

One of the significant remaining barriers to more widespread adoption of video on demand over IP (VoDoIP), or TV ‘over the top’, is accessibility – being able to find the content you’re interested in, and get it easily. Now there’s a startup that wants to solve this challenge:

Clicker, a service launching today at TechCrunch50, wants to be the most comprehensive way to find the video content you’re looking for on the web.

While there are no shortage of video search engines out there, Clicker believes its offering is superior because it creates a structured database of programming, organizing shows by things like network, genre, and show name. This type of data not only allows for better search results, but it allows you to browse content without having to do text-based searches, which you probably won’t be doing when television and future web-enabled tablets start to serve up this content.

Clicker - 'TV Guide' for the web