Endeavour Partners - Blog

One of the key themes of the way the web is changing is the decline and demise of mass media. One facet of that is a battle over access to content, and some recent work has led us to the conclusion that the current business models are doomed.

Perhaps the scariest presentation from a great recent event on the West Coast was the guys from First Paper, who came across as dinosaurs from another era. What does that make Rupert Murdoch?

This interview on Sky News, reported through mUmBRELLA, definitely goes in my “didn’t you get the memo?” file (along with Microsoft being late on the UI work for WinMo 6.5 and Palm being late with the SDK for the Pre and WebOS):

Rupert Murdoch has suggested that News Corporation is likely to make its content unfindable to users on Google when it launches its paid content strategy

Murdoch claimed that readers who randomly reach a  page via search have little value to advertisers.

[youtube=http://www.youtube.com/watch?v=M7GkJqRv3BI&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1]

Wrong! We’re actually going in the opposite direction: the advertising apocalypse involves adspend inexorably migrating to channels that are targeted (such as by a search term – duh!) and which provide feedback to the advertiser.

This entry was posted on Monday, November 9th, 2009 at 07:45 and is filed under Google, content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.