Endeavour Partners

I am a huge fan of the BBC’s Planet Earth – as something of a gadget skeptic, the BBC version in high definition was just about the only thing that I could imagine forgiving the purchase of a Blu-Ray player for.

As I was watching for the umpteenth time the astonishing footage of the snow leopards, with my Mac having just been upgraded to Snow Leopard, I found myself asking whether as a species, in particular an endangered species, snow leopards should have some sort of recompense for Apple using their name, beyond raising awareness and the activities of independent retailers:

The launch of the new Mac OS X is bringing much-needed awareness to one of the world’s most endangered big cats: the snow leopard of Central Asia. For months the staff of the Snow Leopard Trust, the largest and oldest organization working to save the cats, has been fielding calls from people asking “did you know the new Mac OS is called ‘Snow Leopard’?” Not only had Apple named their new operating system after the otherwise elusive big cat, they are featuring a photo of a snow leopard front and center on their product box.

If you like Snow Leopard, why not give something towards snow leopards:

The Snow Leopard Trust has been working since before the Mac to try and protect snow leopards; there’s a great timeline here.